“I think the biggest innovations of the 21st century will be at the intersection of Biology and Technology.
A new era is beginning”
Steve Jobs
“the fourth industrial revolution, brought in on a wave of advanced technologies and machine learning, is already redefining supply chains, value pools, and business processes. But much less publicized, and yet much more disruptive, is the other side of this fourth industrial era - that of Nature Co-Design
this is where technology and biology meet to leverage nature’s design principles and manufacturing capabilities. Nature Co-Design opens entirely new economic lanes of growth while also addressing the challenges entailed by diminishing finite resources and climate change
Nature Co-Design signals a shift from exploitative, by consuming natural resources to using deep tech’s design-build-test-learn cycle, to generative, by building precisely and ordering at the atomic scale
this isn’t science fiction: this is here and now, with profound implications for business, but also for the health of the planet. It disrupts every industry, from agriculture and consumer goods to construction and pharmaceuticals. Working with nature has the potential to create a new economic model that is intrinsically more sustainable and allows for faster, leaner innovation
the market opportunity is in the trillion dollar range. According to a report by WEF, nature-positive solutions can generate some $10 trillion by the end of 2030. And while we don’t know how much economic wealth can be generated in the longer term, we predict that $30 trillion will be impacted over the next 30 years, the equivalent of 40% of global Gross Domestic Product
Nature Co-Design is no incremental step: it requires an entirely different way of thinking, adopting a non-reductionist approach to nature, establishing a robust ethical framework to navigate future ambiguity, and managing risks. The scientific and business communities need to work together to combat fears and disinformation that may threaten public acceptance of these transformative moves
Nature Co-Design is coming fast and will impact every industry, in every economy. Businesses that adopt Nature Co-Design as a foundational element will leapfrog their competition, catalyze the transformation to a sustainable future, and reap the rewards”
lightly edited from “Nature Co-Design: a revolution in the making”,
a report by Boston Consulting Group and Hello Tomorrow (download full report)
in a nutshell, Future Farming is our take on Nature Co-Design; we conceived this Initiative to unleash its transformative potential